Is your website mobile friendly? No? Read this now!

responsive website design

Mobilegeddon has Arrived!

On Tuesday, April 21st, Google implemented one of its biggest changes to its mobile search ranking algorithm and the potential impact is so big that it has been dubbed “Mobilegeddon.” Early estimates say there may be as many as 40% or more of the current top websites that are not responsive (mobile friendly) who will find their website traffic plummet. In a recent statement, Google said it is making this change because it wants consumers to

“…find content that’s not only relevant and timely, but also easy to read and interact with on smaller mobile screens.”

Today, over half of all searches done on Google originate from mobile devices and that number continues to grow as more people spend more and more time on smartphones. It’s always been a good idea to have your website be responsive in order to reach the most users, but with this new change in how Google processes search requests,  you absolutely NEED this important capability. to help your website appear higher in the results. Those who delay updating their sites are guaranteed to lose search traffic.

How do I know if my site is mobile friendly?

Use Google’s Mobile Friendly Test Tool to test your home page, your blog, sales pages, and any other important pages.

Did you pass?

Yes, whew! Great, you are ahead of your competitors. Carry on!

No, darn it. If your site failed, you need to update it NOW!

Ack! I failed the test! Now, what do I do?

You’re not up a creek without a paddle; you have a couple of options.
You can change your theme to a responsive one, locate and install a specialized plugin, or schedule some time to talk with me to help discover YOUR best solution to get ahead of your competitors and claim more traffic.

Need a new website? Need a makeover?
Want to talk about your ideas and goals?
Contact me today!

How to Speak WordPress

What the heck are you talking about?A Glossary of Common WordPress Terms

A glossary of common WordPress terms is a handy tool to have on hand when you talk to your website consultant or developer. Here are some of the most common.

Theme: A theme is a set of PHP, HTML, CSS and JavaScript files that together create the functionality and look of your website.

Child Theme: A child theme is based on a pre-existing theme, but changes it in various ways. Creating a child theme is much less time consuming than writing a theme from scratch. It has the further advantage of not needing to be maintained by your original developer over time. When the parent theme is updated or fixed, so is your child theme. It is therefore important to base it on a reputable and well maintained parent theme.

Templates: The PHP files in your theme create the layout of a section of your site. There is a template that creates the home page, for example, and others that create the sidebars, footers, individual post views, etc.

Pages: Pages are the ‘static’ elements of your website. They contain information that is not often changed and that give the visitor the basic information about your website. “About Us’ and ‘Contact’ for example are pages. Pages are usually accessible from the navigation bar. They don’t have categories or tags associated with them.

Posts: Articles that you write over time and that appear in a ‘feed’ are posts. In the feed you will usually see excerpts of your posts in chronological order. Clicking on one of them will show you the post in its entirety in a new view. Posts can be organized in categories or by tags.

Frontend: The frontend is what the visitor will see when visiting your site.

Backend, Dashboard, and Administrative Area: These various terms are used to refer to the area where administrators and authors create the contents of a website. You have to be a registered user and have the right kind of access privileges to see this section of the website.

Mockup: Designers create realistic mockups of sections of your website to simulate what the eventual site will look like. Any changes in design should happen when the mockups are reviewed and before the design is implemented in the website.

Widgets: Widgets are readymade pieces of code. From within the WordPress administrative area (Appearance -> Widgets), they can be dragged into a sidebar, footer or custom widgeted area. There are a variety of widgets available in WordPress by default, such as a list of pages, a list of categories, recent posts, or a list of links. There is also a text widget that allows you to add text or an image to your sidebar. There are many more widgets available as plugins.

Plugins: Plugins add functionality to your website. They may consist of a single file or consist of many files that act in concert. Plugins reside in the plugins folder and can be updated and activated from within the plugins section of the administrative area of your site.

What other WordPress words would you like to know about?